Your website does not always have the best price: how to detect the undercutting of OTA
You can have a good direct sale strategy and still lose the reservation before the customer gets to your engine. The reason: an OTA is showing your own room at a lower price. The new European Hotel Distribution Study 2026 by HOTREC reveals that 51% of European hotels detect undercutting [...]
Google already allows you to book hotels with IA: what changes for direct sale of your hotel
Google already allows you to book hotels with IA: what changes for the direct sale of your hotel Google took on August 27, 2026 a relevant step for hotel distribution: AI Mode already allows you to discover, compare and complete hotel reservations within the same conversation. The deployment begins in the United States and in [...]
Solar Eclipse 2027 in Spain: how to turn the event into hotel reserves
Solar Eclipse 2027 in Spain: how to turn the event into cost-effective hotel reserves The total solar eclipse of 2 August 2027 will concentrate its entire strip in Cadiz, Málaga, Ceuta, Melilla and certain areas of southern Granada and Almería. For your hotel, the opportunity will not only be to receive more demand, but [...]
Best Hotels strengthens its direct sale with the integration of the Hotel + Maarlab Flight
The Spanish network takes one step further in its commercial strategy by integrating the Hotel + Flight into its website. With 39 hotels in the Peninsula, the Canary Islands, the Balearic Islands and the Dominican Republic, the chain already offers its customers the possibility to book the accommodation and the flight through its website, in the [...]
Hotel + Flight to Tenerife: the success case
For years, the hotel sector has focused its business strategy on internal variables: pricing, distribution, direct channel or customer experience. However, and especially in holiday destinations such as Tenerife, there is a factor that decisively conditions demand and conversion, and that remains outside many strategies: flight. This was the basis of the [...]
The Hotel + Maarlab Flight lands in Tianguis Turística 2026
The technological solution is named Oceanlights and is the only one on the market that works to increase direct hotel sales through any booking engine. Oceanlights arrives at the Tianguis Turística 2026 with integration in more than 60 hotels in the Mexican and Dominican Caribbean that are achieving great results thanks to the [...]
Interview: "Our bet is the most tourist with less tourists"
The economic sustainability of the Canary Islands, according to the CEO of Maarlab, Raúl Domínguez, goes through an evolution of the current tourism model. Without questioning the central role they have had —and still have— hotels and tourism companies in the development of the archipelago, Dominguez advocates to complement this model with a strategy to generate more value: [...]
Oceanlights Marketing: the predictive algorithm of air demand
In general, customers bet on hotels integrated into the environment and destination, which open their doors and facilities to activities that help to energize the community. At Eurostars Hotel Company they have analysed this behavior and have begun to implement some initiatives aimed at promoting partnerships between the accommodation and its community [...]
Fitur technique again shines another year with Maarlab
Maarlab, leader of the techYdestination forum for the third consecutive year, has again held an edition whose protagonists were technological innovation, commercial autonomy and tourist destinations. The techYdestination forum, the technology center of Fitur Estrenando the new Pavilion 12 and during the 3 days that lasted the forum, Maarlab, next to the Institute of Technology [...]
Maarlab, leader of techydestiny, invites you to Fitur 2026
Maarlab, a leader of techydestiny, invites you to Fitur 2026 Maarlab technology will again be leader of the techYdestination forum in this new edition of Fitur, and this year has decided to go with everything: it will invite the hoteliers to the entrance to the fair. Maarlab's name has sounded a lot this 2025 after [...]
