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Google IA Mode

Google already allows you to book hotels with IA: what changes for direct sale of your hotel

Google already allows you to book hotels with IA: what changes for the direct sale of your hotel Google took on August 27, 2026 a relevant step for hotel distribution: AI Mode already allows you to discover, compare and complete hotel reservations within the same conversation. The deployment begins

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Solar Eclipse 2027 in Spain: how to turn the event into hotel reserves

Solar Eclipse 2027 in Spain: how to turn the event into cost-effective hotel reserves The total solar eclipse of 2 August 2027 will concentrate its entire strip in Cadiz, Málaga, Ceuta, Melilla and certain areas of southern Granada and Almería. For your hotel, the opportunity will not be only

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Best Tenerife

Best Hotels strengthens its direct sale with the integration of the Hotel + Maarlab Flight

The Spanish network takes one step further in its commercial strategy by integrating the Hotel + Flight into its website. With 39 hotels in Peninsula, Canary Islands, Balearic Islands and Dominican Republic, the chain already offers its customers the possibility to book the accommodation and the flight through its

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Hotel + Flight to Tenerife: the success case

For years, the hotel sector has focused its business strategy on internal variables: pricing, distribution, direct channel or customer experience. However, and especially in holiday destinations such as Tenerife, there is a factor that decisively conditions demand and conversion, and that remains outside many strategies:

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The Hotel + Maarlab Flight lands in Tianguis Turística 2026

The technological solution is named Oceanlights and is the only one on the market that works to increase direct hotel sales through any booking engine. Oceanlights arrives at the Tianguis Turística 2026 with integration in more than 60 hotels in the Mexican and Dominican Caribbean that are getting

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Raúl Dominguez

Interview: "Our bet is the most tourist with less tourists"

The economic sustainability of the Canary Islands, according to the CEO of Maarlab, Raúl Domínguez, goes through an evolution of the current tourism model. Without questioning the central role they have had —and still have— hotels and tourism companies in the development of the archipelago, Dominguez advocates to complement this model with a strategy

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