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The Spanish network takes one step further in its commercial strategy by integrating the Hotel + Flight into its website. With 39 hotels in Peninsula, Canary Islands, Balearic Islands and Dominican Republic, the chain already offers its customers the possibility to book the accommodation and the flight through its
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For years, the hotel sector has focused its business strategy on internal variables: pricing, distribution, direct channel or customer experience. However, and especially in holiday destinations such as Tenerife, there is a factor that decisively conditions demand and conversion, and that remains outside many strategies:
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The technological solution is named Oceanlights and is the only one on the market that works to increase direct hotel sales through any booking engine. Oceanlights arrives at the Tianguis Turística 2026 with integration in more than 60 hotels in the Mexican and Dominican Caribbean that are getting
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The economic sustainability of the Canary Islands, according to the CEO of Maarlab, Raúl Domínguez, goes through an evolution of the current tourism model. Without questioning the central role they have had —and still have— hotels and tourism companies in the development of the archipelago, Dominguez advocates to complement this model with a strategy
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In general, customers bet on hotels integrated into the environment and destination, which open their doors and facilities to activities that help to energize the community. At Eurostars Hotel Company they have analysed this behaviour and have begun to implement some initiatives aimed at promoting partnerships between
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Maarlab, leader of the techYdestination forum for the third consecutive year, has again held an edition whose protagonists were technological innovation, commercial autonomy and tourist destinations. The techYdestination forum, the technology center of Fitur Estrenando the new Pavilion 12 and during the 3 days that lasted
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The market's first tourist operator and technological developer in order to increase your direct sale.
