Your website does not always have the best price: how to detect the undercutting of OTA
You can have a good direct sale strategy and still lose the reservation before the customer gets to your engine. The reason: an OTA is showing your own room at a lower price. The new European Hotel Distribution Study 2026 by HOTREC reveals that 51% of European hotels detect undercutting [...]
Google already allows you to book hotels with IA: what changes for direct sale of your hotel
Google already allows you to book hotels with IA: what changes for the direct sale of your hotel Google took on August 27, 2026 a relevant step for hotel distribution: AI Mode already allows you to discover, compare and complete hotel reservations within the same conversation. The deployment begins in the United States and in [...]
Best Hotels strengthens its direct sale with the integration of the Hotel + Maarlab Flight
The Spanish network takes one step further in its commercial strategy by integrating the Hotel + Flight into its website. With 39 hotels in the Peninsula, the Canary Islands, the Balearic Islands and the Dominican Republic, the chain already offers its customers the possibility to book the accommodation and the flight through its website, in the [...]
Oceanlights Marketing: the predictive algorithm of air demand
In general, customers bet on hotels integrated into the environment and destination, which open their doors and facilities to activities that help to energize the community. At Eurostars Hotel Company they have analysed this behavior and have begun to implement some initiatives aimed at promoting partnerships between the accommodation and its community [...]
Fitur technique again shines another year with Maarlab
Maarlab, leader of the techYdestination forum for the third consecutive year, has again held an edition whose protagonists were technological innovation, commercial autonomy and tourist destinations. The techYdestination forum, the technology center of Fitur Estrenando the new Pavilion 12 and during the 3 days that lasted the forum, Maarlab, next to the Institute of Technology [...]
The canary model, to debate in the FTV forum. 4.0
On 12 and 13 June, Fuerteventura 4.0, a congress that brought together experts from the sector to rethink the tourism of the Canary Islands from technology, innovation and data. A space to rethink the Canary tourism The Palace of Formation and Congress of Puerto del Rosario was the stage of a [...]
Paraty Tech presents the integration of Oceanlights, the most hotel flight solution in Maarlab
After weeks of expectation, Maarlab and Paraty Tech reveal the technological proposal that will allow travellers to book their holidays in a single click including the flight in the same process of booking their accommodation, without friction. Fitur 2025 will be the time for both companies to make this project known. Maarlab, developer of the [...]
Confidence and security, an essential requirement in the reservation process
The importance of having IATA and ATOL licences in the aviation industry is a complement of tranquility for all travellers who reserve their flights. When we face the process of booking our holidays or our work trips, trust and security are fundamental, but rarely valued, pillars. [...]
