Hotel + Flight to Tenerife: the success case
For years, the hotel sector has focused its business strategy on internal variables: pricing, distribution, direct channel or customer experience. However, and especially in holiday destinations such as Tenerife, there is a factor that decisively conditions demand and conversion, and that remains outside many strategies: flight. This was the basis of the [...]
The Hotel + Maarlab Flight lands in Tianguis Turística 2026
The technological solution is named Oceanlights and is the only one on the market that works to increase direct hotel sales through any booking engine. Oceanlights arrives at the Tianguis Turística 2026 with integration in more than 60 hotels in the Mexican and Dominican Caribbean that are achieving great results thanks to the [...]
Interview: "Our bet is the most tourist with less tourists"
The economic sustainability of the Canary Islands, according to the CEO of Maarlab, Raúl Domínguez, goes through an evolution of the current tourism model. Without questioning the central role they have had —and still have— hotels and tourism companies in the development of the archipelago, Dominguez advocates to complement this model with a strategy to generate more value: [...]
